The market-stall pop-up
Lip Butter Balm Pink Guava, Summer Fridays. Photo: Summer Fridays, via Pinterest.
Forget the white stand. We build a real greengrocer's stall: striped umbrella, wooden crates, hand-written chalkboards, a vintage scale. Every product in the range sits in its own crate, surrounded by the fruit or vegetables in its formula: the vitamin C serum among the oranges, the balm among the figs, the eye cream among the cucumbers.
Guests "do their shopping": they fill a basket, taste, smell and test. The concept also works as a real retail pop-up in a gallery or department store for a few days.
The reveal among the fruit
Mango Skin, Vilhelm Parfumerie. Photo: Vilhelm Parfumerie, via Pinterest.
For the big moment, a huge living still life: a table or a pyramid of fruit and vegetables, with the new product appearing in the middle. A perfume resting on half a mango, a lipstick surrounded by figs and blackberries, a cream set in half a watermelon, a bottle rising from a mountain of lemons.
It's the photocall of the night: every guest leaves with the same picture, and every picture tells the story of your ingredients.
The mirror juice bar
Summer Fruits, Summer Fridays. Photo: Summer Fridays, via Pinterest.
One product, one juice. The bar serves freshly pressed juices that mirror each product's formula: orange, carrot and turmeric for the glow serum, cucumber and mint for the hydrating gel, beetroot and pomegranate for the lipstick.
Guests literally drink the formula. The bottles, labelled in the range's colours, become a take-home gift.
The sensory workshop
Royal Cherry, Farmasi. Photo: Farmasi, via Pinterest.
A launch shouldn't just be watched, it should be touched. A workshop where guests crush, press and mix the real ingredients alongside a formulator or a make-up artist, to understand what's in the jar. A quick avocado and honey mask, a sugar and lemon scrub, a hand cream that spills like cherry jam onto toast.
For content creators, it's gold: hands, textures, colours and a story to tell.
Content designed for Reels
Anew Vitamin C. Photo: via Pinterest.
Reels featuring fruit and vegetables are doing really well right now, in beauty as much as in interiors: a knife slicing an orange, juice running, a product nestled in half an avocado. It's colourful, it's satisfying, and it makes sense in a second, even with the sound off.
So we design the venue like a set: natural light, plain backdrops in fruit colours, an "ASMR" corner where things are sliced and squeezed live, and a ready-made shot list for invited creators. The product among its ingredients, in close-up. The result: dozens of Reels filmed on the same night, all in line with your campaign.
And the gifting?
We finish with a personalised crate: the product, the fruit in its formula, a hand-written card and a juice recipe. A gift made to be unboxed on camera, and one nobody throws away.
Frequently asked questions
How do you organise a beauty product launch?
Start from the product's story (its ingredients, its promise), pick a concept that makes it visible and sensory, invite press and content creators, and design the venue to produce images. A pop-up, a party and a workshop can be combined over two or three days.
Why use fruit and vegetables for a beauty launch?
Because they make ingredients tangible, they are colourful and photogenic, they speak of nature and freshness, and they produce video content that gets widely shared on Instagram and TikTok.
What event format works for launching a product with influencers?
A short, immersive format: a staged journey, a strong photocall, a workshop where guests handle the product, and gifting made to be unboxed on camera. What matters is that every space gives people a reason to film.