Day 1, morning: arrival, transfers and welcome
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It all starts at the airport. Our teams meet the group at arrivals, luggage is taken care of and the shuttles leave straight away for the riad or hotel. No queues, no waiting around: the seminar begins the moment you land.
On arrival: mint tea, pastries and rooms ready. In every room, a welcome pack in the company's colours: the programme, a scarf, babouches and a few local treats. Then we give everyone time to catch their breath before the first gathering.
Day 1, evening: welcome dinner on a rooftop
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For the first evening, we head up to the medina rooftops. The sun sets over the ramparts, the call to prayer rings out, the lanterns light up: the setting delivers the opening speech for us.
On the menu, Moroccan sharing dishes: tagines, pastillas and salads served at the table. A welcome word from leadership, a few understated musicians, and the tone of the trip is set: warm, elegant, relaxed.
Day 2, morning: plenary in an inspiring venue
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The second morning is for work. We set up the plenary in a medina palace or an estate in the Palmeraie: gardens, courtyards, lounges opening onto olive trees. The setting changes how people listen, and ideas flow more freely.
We handle the technical side end to end: sound, screens, filming, interpreting if needed. After the plenary, the group splits into workshops across the venue, with coffee breaks and lunch served on the terrace.
Day 2, afternoon: workshops and discoveries
Vogue editorial in Morocco. Photo: via Pinterest.
In the afternoon, we match the activity to the group's energy. A Moroccan cooking class to master the tagine, a guided walk through the medina's alleys, quad biking or a camel ride in the Agafay desert, or a calmer moment at the hammam.
More often than not, we run several options side by side so everyone can sign up for what suits them. Teams mix, see each other in a new light and come back with stories to share over dinner.
Day 2, evening: signature night in the Agafay desert
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This is the moment everyone will remember. Just outside Marrakech, the Agafay desert offers its stone dunes and a vast sky. Berber tents, rugs, candles by the hundred: dinner is laid out under the stars.
Gnawa musicians open the evening, then a DJ takes over around the fire. We orchestrate everything: transfers, lighting, set design, catering, security. Your teams have just one job: enjoy it.
Day 3: brunch, souks and departure
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On the last morning, we slow down. A long brunch by the pool, then free time: some head into the souks with a guide, others stay in the sun. We look after the luggage and time everything around the flights.
Shuttles take the group back to the airport right on time, with a small parting gift slipped into every bag. Three days, and the feeling of having been away for a week.
Our checklist before you start
Aim for spring or autumn, when days are mild and evenings in the desert are pleasant. Check the Ramadan dates, which shift every year and change the rhythm of the city. Allow around 3 hours' flight from Paris and book group flights early. Start planning 3 to 6 months ahead to secure the venues. And rely on a local team, agency or DMC, that knows the venues, the suppliers and the permits.
Frequently asked questions
When is the best time of year for a seminar in Marrakech?
Spring and autumn are ideal: mild days and pleasant evenings in Agafay. Summer is very hot, and winter evenings are cooler. Remember to check the Ramadan dates before fixing your trip.
How far ahead should you plan a seminar in Marrakech?
Allow 3 to 6 months. That gives time to book group flights, secure the best venues and build a tailor-made programme. Shorter lead times are possible, but the choice narrows.
Is it worth using a local agency or DMC?
Yes, it makes all the difference. A team on the ground knows the venues, negotiates with suppliers and handles transfers and the unexpected. You get a quote detailed line by line and follow-up from start to finish.