The vintage video store
Photo: via Rebeca Oliveira, Pinterest.
We recreate a neighbourhood video store, or take over a real one if the city still has one: neon, carpet, a formica counter, spinning display racks and posters for made-up films in the brand's colours.
The venue already tells the story: a throw, a sofa, a quiet night. We simply dress it so every corner speaks about the collection.
Shelves by genre
Globo Vintage. Image: via Pinterest.
Every scent becomes a film genre. Romance for rose and vanilla, thriller for leather and smoked wood, comedy for citrus, horror for a dark, unexpected note. Candles are shelved like tapes, each with a cover, a pitch and a five-star rating.
Guests wander the aisles, smell, compare and pick their film. The collection unfolds like a catalogue, with no product sheet and no speech.
The membership card invitation
The invitation arrives as a laminated membership card with each guest's name, a member number and the screening date. At the door, you show it at the counter, just like back then.
An object people keep in their wallet, photograph the moment it lands, and that makes them want to come before they've smelled a single candle.
The screening room
Max&Co. in-store activation. Photo: via Pinterest.
At the back of the store, a small screening room: sofas, throws, popcorn in paper cones and a classic on the big screen. The candle of the matching genre burns during the film, so the scent becomes part of the show.
Candles stay lit under supervision, with LED alternatives wherever the venue requires them. The scent is experienced in the dark, unhurried, exactly as it would be at home.
Max&Co. played the same card in store: a pyramid of retro red TVs where every customer who films herself appears on screen. Yesterday's small screen becomes today's best photocall.
Content designed for Reels
Image: via Pinterest.
Nostalgia works brilliantly on Reels right now, and so does hijacking an everyday place. A video store full of candles ticks both boxes: you get the idea in a second, and you want to share it.
We design the venue for exactly that: the tracking shot down the aisles, the card handed over at the counter, a candle slid out of its case, the flame catching as the lights go down. Every space is a shot ready to film.
Staff picks and the after-party
Photo: via Pinterest.
Panoptico. Photo: via Pinterest.
A staff picks wall, like in real video stores: content creators choose their favourite candle and handwrite why on a small tag. Guests leave with their recommendations in mind.
The night carries on at the counter: a soundtrack DJ set, drinks (with and without alcohol) named after the scents and one last stop at the till to return your tape.
What about gifting?
We finish with the candle tucked into a VHS-style case: an illustrated cover, the scent's pitch on the back, a "please rewind" sticker and a matching membership card. The film to take home, and a gift made for unboxing videos.
Frequently asked questions
How do you organise a candle or home fragrance launch?
Start from the scent world and how it's used, choose a venue that tells a moment of life rather than a mere backdrop, invite press and content creators, and design every space to produce images. We provide a detailed, line-by-line quote.
How do you make a scent tangible at an event?
Tie each scent to a story, a colour and a moment, let guests smell freely, then bring it to life in context, during a screening for instance. Candles are lit under supervision, with LED alternatives where required.
What format works for press and influencers?
An intimate evening, a strong venue and an object to take home work very well: the press has a story to tell, creators have something to film. A gifting send-out before or after extends the visibility.