01
… for a fashion house, we would launch our collection in a launderette.
Head in the tumble dryer, curlers in a laundry trolley, a DJ on the machines: every detail of the venue becomes content.
Image: Pinterest.
Our services
Product launch
agency
Fashion, beauty, fragrance, tech, food and spirits
In short
Agence Dare-Dare is an event management company that designs and produces product launch events: a concept people talk about, an unexpected venue, set design, a press and influencer welcome, and a setup built for social media. We have launched products for Dior, Samsung and Maybelline, in Paris and beyond.
- What
- Concept, venue, scenography, reveal, show running, filming, guest management.
- Who for
- Luxury, fashion, beauty, tech, food and spirits brands.
- Where
- Paris, Cannes, Marrakech and Morocco, elsewhere on request.
- Reply
- Within 24 hours.
- Proposal
- Within 72 hours.
Price and guest count
- Price
- On an itemised quote, line by line. We do not show standard prices: every project has its own.
Alcohol: for a champagne or a spirit, the Évin law regulates communication: we check it before the first invitation. - Guest count
- From a dinner for 10 to a show for several thousand guests. The same care, whatever the size.
From the first teaser to the day after:
everything holds on one thread.
The conceptA simple, strong idea that is easy to tell: the sentence your guests will repeat the next day.Idea
The venueA gallery, a rooftop, a pop-up store, or a place nobody expected. The venue has to tell the story of the product.Venue
ScenographyDecor, lighting, sound, signage, editorial styling: as beautiful as it is good, and easy to film.Set
The revealThe moment everyone films. A minute-by-minute run of show, sound and light cues, show running.Reveal
Press and influenceGuest list, invitations, welcome, photocall, media kit: journalists and creators chosen for your target.PressFilming and the debriefPhotos, videos, content that shoots itself, then a debrief: attendance, press and social impact.Debrief
The detail, item by item
Before
- Brief: product, target, message, on-sale date, embargoes
- Concept, two or three venues, an itemised budget
- Invitations overbooked by 20 to 30%, RSVP follow-ups
On the day
- Set-up the day before, team briefing beforehand
- Welcome, bar, reveal, content, guest management
- One WhatsApp group for all teams
Afterwards
- Dismantling, inventory, venue restored
- A debrief with figures: attendance, satisfaction, press and social impact
- Photos and videos delivered
Legal framework
- Music: SACEM declaration
- Alcohol: the Évin law, communication is regulated
- Filming in the street: permit from the City
- Image rights: agreement before showing a recognisable guest
Launches
we have produced.
For Samsung, Chanel, Dior, Bottega Veneta, Balenciaga, Hermès, Longchamp, Mugler, Moët & Chandon, Deloitte, Pernod Ricard, BNP, Maybelline and Paris Blockchain Week. At the Ritz Paris, the Louvre Pyramid, the Moulin Rouge and Fnac Live.
A product launch as a concert in front of 1,500 people for Samsung, an immersive experience for Dior Parfums with press and influencers, a beauty activation in a VIP box for Maybelline, a mapping at Palais Brongniart for Moët & Chandon.
Dior Parfums, Paris
Samsung × Theodort, Forum des Halles
Maybelline × Accor Arena
Moët & Chandon, Palais Brongniart
Three launches
we would love to produce.
A product, a place nobody expected. On quote. Each idea has its own article, images and logic.
02
… for jewellery, we would launch our collection in a bakery.
Rings slipped between the slices of a baguette, hands in the flour: the precious within the everyday.
Image: iyk Studio, via Pinterest.
03
… for champagne, we would launch our cuvée in a late-night corner shop.
A satin dress leaning on a trolley full of bottles: a set people film without being asked.
Image: @kuz___alexa, via Pinterest.
A venue
that tells the product.
The more unexpected the venue, the easier it is to tell and to film.
Paris
Museums, hotels, rooftops, repurposed venues: the iconic addresses and the ones nobody expected.
Event agency in ParisCannes
Villas in the hills, private beaches, yachts, terraces over the bay, Festival or not.
Event agency in CannesMarrakech and Morocco
Riads, medina palaces, the Agafay desert, Essaouira: total escape with no time difference.
Event agency in MarrakechThe method
One thread,
held from the first teaser to the day after.
01
The brief
We listen: the product, the target, the message, the on-sale date, the constraints (alcohol, confidentiality, embargo).
02
The proposal
A named concept, two or three venues, the scenography, the budget item by item. The thread fits in one sentence.
03
Production
Venue, vendors, technical visit, invitations, final figures. You approve, we execute.
04
The day and the debrief
We stay in the shadows during the reveal, then a debrief with figures: attendance, press and social impact, photos and videos.
Frequently asked questions
about our product launch agency
Allow 2 to 3 months for a launch with press and influencers. When it is urgent, we know how to move faster: 3 to 4 weeks is possible, and a dinner can be produced in 72 hours.
The venue should tell the product's story. An unusual place (launderette, newsstand, tennis club, late-night corner shop) stays in guests' minds and makes better photos than a standard room. We always propose two or three venues.
It is the launch of a product in a place nobody expects: a fashion collection in a launderette, a champagne in a late-night corner shop, jewellery in a bakery. One common thread from the invitation to the day after, and content that practically films itself.
Often, yes. We mix journalists and creators chosen for your audience, and we plan moments that are easy to film. Gifting is often enough; a paid collaboration guarantees the content.
Our team has produced for Samsung, Chanel, Dior, Bottega Veneta, Balenciaga, Hermès, Longchamp, Mugler, Moët & Chandon, Deloitte, Pernod Ricard, BNP, Maybelline and Paris Blockchain Week.
The budget depends on the venue, the number of guests and the production. We do not publish standard prices: we reply within 24 hours with an itemised, line-by-line quote.
Yes. The Loi Évin regulates alcohol brand communication in France: we check it for the invitation, the content and the speeches, and we always plan an alcohol-free menu.
From a dinner for 10 to a show for several thousand. Photos, videos and content are included in the quote, with the consent of recognisable guests.
Launches, ideas
and venues.
- Home: event agency Paris, Cannes, Morocco
- Our ideas: if we were a brand of…
- Influencer event agency
- Corporate party agency
- Press trip agency
- Event agency in Paris
- Event agency in Cannes
- Event agency in Marrakech
- Launch a fashion collection in a launderette
- Launch a champagne in a corner shop
- Launch a skincare line in a hammam
- Event trends 2026
- Paris Fashion Week events
- Event PR agency
A launch in mind? Write to us: reply within 24 hours.
The challenge
I dare you
to…
A challenge, an idea, a venue: reply within 24 hours, with a first idea.
Planning
a launch?
A project in mind? Drop us a line: we reply fast. Dare-dare.
Or directly:
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