Samsung Influences event: guests in Galaxy Runnerzz t-shirts running along a lake

Fashion · Beauty · Luxury · Lifestyle · Food · Business

Event PR
agency

Events designed for the press from day one. The concept, the venue, the highlight and the image to publish are chosen to make journalists want to come and write. We create the event and we bring the press and the content creators.

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In short

Agence Dare-Dare creates brand events designed for the press and brings the journalists and content creators: a targeted press list, press release and press kit, invitations and follow-ups, press welcome on the day, then follow-up and a press review of the coverage. A press event in Paris, Cannes or Morocco, from the press conference to the press trip.

Formats
Press conference, press day, press breakfast, preview, press trip.
Where
Paris, Cannes and Morocco, elsewhere on request.
Commitment
A complete method and follow-through. No publication is guaranteed: the press stays free.
Reply
Within 24 hours.
Proposal
Within 72 hours.
Price and guest count
Price
On an itemised quote, line by line, with the event and the press work shown separately. We do not show standard prices: every project has its own.
Guest count
From an intimate dinner to a show for several thousand guests. The same care, whatever the size.

An event and its press,
designed together from the start.

Press relations are not added afterwards. They decide the concept, the venue and the highlight, before the first invitation goes out.

A concept that fits in one sentenceA journalist remembers a surprising idea, a trend with examples, an event you can see. We look for that idea before we look for the venue.Concept
A venue that makes people want to comeAn address journalists do not know yet, easy to reach, with a press area planned from the floor plan onwards.Venue
A highlight that can be seen and quotedThe moment of the event when phones and notebooks come out: a reveal, a demonstration, an encounter.Highlight
An image to publishSet, staging and lighting are designed to produce the visual the press can pick up, with credits.Image

The event
and all the press work that goes with it.

The targeted press listJournalists and content creators chosen across fashion, beauty, luxury, lifestyle, food or business, depending on the brand and the angle. The list is reviewed with you before anything is sent.List
The press release and press kitThe angle, the key messages, the visuals, the contacts. Written with you, approved by you, ready to be picked up.Press kit
Invitations and follow-upsA personalised invitation, then an individual follow-up with each journalist. Content creators are invited with a disclosed collaboration and a written contract.Invitations
Press welcome on the dayPress area, a kit handed to every guest, briefed spokespeople, interviews organised, a team dedicated to welcoming journalists.On the day
The formatsPress conference, press day, press breakfast, preview, press trip. The format follows the angle, not the other way round.Formats
Follow-up and press reviewThank-you notes, visuals sent after the event, a reminder to those who could not come, then a press review of the coverage and recommendations for what comes next.Coverage
The detail, item by item

Before

  • The angle and the press objectives framed with you
  • Press list reviewed with you, separate lists: press, creators, VIPs
  • Press release, press kit, visuals and embargoes
  • Invitations, then personal follow-ups

During

  • Journalists welcomed, press area
  • A kit handed to every guest, briefed spokespeople
  • Interviews and speaking slots organised
  • A team dedicated to the press, discreet in front of the public

After

  • Thank-you notes and visuals sent to journalists
  • A reminder to those who could not come
  • A press review of the coverage
  • Recommendations for what comes next

One format,
according to the angle and the journalists we want to reach.

Press conference

An announcement, short speeches, questions, a time to talk at the end. For an appointment, a partnership, a result or an opening.

Press day

A day of meetings between journalists and spokespeople, in a setting that tells the brand story. To present a collection, a range or a product to the fashion, beauty and lifestyle press.

Press breakfast

A short, friendly, more intimate format, alcohol-free, that leaves room for conversation. For news, a trend, a back-to-work update.

Preview

The press discovers first, before the public: a launch, an exhibition, a venue, an experience. Content creators can be invited alongside the press.

Press trip

Several days, one destination, one story. Our dedicated page details the method.

Press trip agency

Our team
has produced.

For Samsung, Chanel, Dior, Bottega Veneta, Balenciaga, Longchamp, Mugler, Deloitte, Maybelline, Paris Blockchain Week and a player in the banking sector. At the Ritz Paris, the Louvre Pyramid, the Moulin Rouge and Fnac Live.

Brand events for luxury, beauty and tech, with press, content creators and guests. From an intimate dinner to a show for several thousand guests.

Dior Parfums, immersive experience for a fragrance launch

Dior Parfums, Paris

Paris Blockchain Week, gala dinner under the Louvre Pyramid

Paris Blockchain Week, Louvre Pyramid

Bottega Veneta, invitation card and flower on a table, seminar in Venice

Bottega Veneta, Venice

The method

First the angle.
Only then, the venue.

01

Framing

The first question is the story you want told, and by whom. We write the angle, the concept, the press list and the event plan with you.

02

Invitations

Press release, press kit, visuals, then personalised invitations and individual follow-ups. You approve every step.

03

The day

Journalists welcomed, press area, kit, interviews. Our team is there from the first welcome to the last departure, in the background.

04

Follow-up

Thank-you notes, visuals, a reminder to those who could not come, then a press review of the coverage and recommendations. The typical timeline is in the FAQ.

Paris, Cannes,
Morocco.

Brands in Paris, companies between Paris and Morocco: the same care for the press.

Paris

The heart of the fashion, beauty and luxury press: press conference, press day and preview for brands, in confidential or iconic venues.

Event agency in Paris

Cannes and the Riviera

In season, around the Festival and the Lions: a press format for beauty, fashion and lifestyle brands.

Event agency in Cannes

Morocco

For companies between Paris and Morocco: an event in Casablanca or Marrakech, with targeted journalists, including the local press, and our network of vendors on site.

Event agency in Marrakech

Frequently asked questions
about event PR

An agency that creates the brand event and organises the press presence around it: press list, press release, invitations, welcoming journalists, tracking the coverage. At Dare-Dare the two are designed together from day one: the concept, the venue and the highlight are chosen to make journalists want to come and write.
No. The press is free and no serious agency can guarantee publication. We commit to the method: a targeted list, personalised invitations, follow-ups, a careful welcome and complete follow-through. Every piece of coverage is then listed in a press review.
Press conference, press day (a day of meetings between journalists and spokespeople), press breakfast, preview, launch evening open to the press and content creators, and multi-day press trip. The format is chosen according to the angle, the message and the journalists we want to reach.
A typical timeline, adapted to each project. D-45: framing the angle, the concept and the press list. D-30: press release, press kit and visuals. D-21: personalised invitations. D-10: individual follow-ups and confirmations. D-3: spokespeople briefing and press area set-up. Event day: welcome, interviews, kit. D+1: thank-you notes and visuals. D+5: reminder to those who could not come. D+15: press review and debrief.
The budget depends on the format, the venue, the number of guests and the scale of the press work. We do not publish standard prices: we reply within 24 hours with an itemised, line-by-line quote, with the event and press parts shown separately.
Embargoes are written into the invitation and the press kit, and respected in the schedule. If the brand is an alcohol brand, the Loi Évin regulates communication: we check it for the press release, the invitation and the visuals.

Press, influence, launches
and destinations.

The challenge

I dare you
to…

A challenge, an idea, a venue: reply within 24 hours, with a first idea.

Your event,
your journalists.

A project in mind? Drop us a line: we reply fast. Dare-dare.

Concept, venue and an itemised quote.

Or directly:

Chat on WhatsApp Email us Book a call
contact@agence-dare-dare.fr · +33 6 81 96 93 62 · Paris · Cannes · Morocco · @agencedaredare

Our other services

Corporate partiesInfluencer eventsPress tripsProduct launchesCorporate retreats

Our destinations

ParisCannes and the RivieraMarrakech and Morocco