Drink More Water, Pernod Ricard press evening

Our services

Press trip
agency

Press trips in Paris, on the French Riviera and in Morocco

In short

Agence Dare-Dare organises turnkey press trips for luxury, beauty, tech and lifestyle brands: editorial angle, selection of journalists and creators, invitations and follow-ups, full logistics (flights, hotels, transfers, restaurants, activities), an on-site team and a coverage report. In Paris, Cannes, Morocco or elsewhere.

Guests
8 to 15 guests are better than 30, with a personal follow-up for each.
Where
Paris, Cannes, Marrakech and Morocco, elsewhere on request.
Free
The press trip kit: 7 steps, 35 points.
Reply
Within 24 hours.
Proposal
Within 72 hours.
Price and guest count
Price
On an itemised quote, line by line. We do not show standard prices: every project has its own.
Guest count
Confidential formats with six guests, international rollouts with thirty. From a dinner for 10 to a show for several thousand guests. The same care, whatever the size.

A press trip
is not a flight, a hotel and a press kit.

The editorial briefThe narrative angle, the key messages, the tone, the photographable moments. Logistics come after.Angle
The guest listJournalists and creators chosen on their editorial line, their audience and their real availability. A personalised invitation.Casting
The itineraryEach day has a narrative arc: a moment of revelation, a moment of connection, planned free time.Programme
Invisible logisticsFlights, hotels, transfers, rooming list, dietary requirements, restaurants, activities, insurance.Logistics
Media kit and giftingMedia kit, welcome gifts, embargoes respected.Kit
ReportingPress review, reach, key messages picked up, recommendations for what comes next.Debrief
The detail, item by item

Before

  • An editorial brief written in a shared document, the compass of the project
  • An invitation, then a personal follow-up with each guest
  • Separate lists: press, creators, VIPs

During

  • Welcome, transfers, rooming, dietary requirements, the free time that is wanted
  • A team on site from the first welcome to the last transfer
  • One WhatsApp group for all teams

Afterwards

  • Press review, reach, messages picked up
  • A debrief with figures: guests, attendance, content, impact
  • Recommendations for the next trip

Press moments
we have produced.

For Samsung, Chanel, Dior, Bottega Veneta, Balenciaga, Hermès, Longchamp, Mugler, Moët & Chandon, Deloitte, Pernod Ricard, BNP, Maybelline and Paris Blockchain Week. At the Ritz Paris, the Louvre Pyramid, the Moulin Rouge and Fnac Live.

Press trips for luxury and tech alike, from Venice for Bottega Veneta to Samsung’s multi-site activations. Confidential formats with six guests, international rollouts with thirty.

Dior Parfums, immersive experience for a fragrance launch

Dior Parfums, Paris

Pernod Ricard, Drink More Water, press and influencer evening

Pernod Ricard, Drink More Water

Bottega Veneta, Venice

Bottega Veneta, Venice

Three trips
we would love to produce.

We never force an article: we create the conditions for the journalist to think “I have to write about this”. On quote.

01

… for jewellery, we would take six journalists for a day with the craftspeople of the Marrakech medina.

A workshop in the morning, tea on a rooftop at sunset: the piece is told before it is shown.

Feasible: medina craftspeople, porters, a welcome at the gates.

02

… for beauty, we would invite the press to a dinner on a rooftop terrace in Le Suquet, in Cannes.

About ten guests, a view over the harbour, golden end-of-day light: the real South rather than the glitz of the Croisette.

03

… for skincare, we would invite the press to a hammam.

Steam, zellige tiles, linen drying in the sun: the range is tested, the article writes itself.

Read the idea

See all our ideas

Paris, Cannes,
Marrakech.

One destination, one angle: the setting tells the brand story.

Paris

Confidential venues, creative workshops, addresses journalists do not know yet. Ideal for a one-day launch or a weekend.

Event agency in Paris

Cannes and the Riviera

Villas, private beaches, boats: the format for beauty, fashion and spirits brands, especially around the Festival.

Event agency in Cannes

Marrakech and Morocco

Private riads, the Agafay desert, medina craftspeople, with our local network of vendors.

Event agency in Marrakech

The method

First the story.
Only then, the hotel.

01

The brief

The first question is not “which hotel?” but “which story do we want told?”. We write the editorial brief with you.

02

The proposal

A day-by-day itinerary, a guest list, a media kit, an itemised budget. Eight well-targeted journalists beat thirty badly chosen ones.

03

Production

Personalised invitations, follow-ups, logistics, rooming, embargoes. You approve, we execute.

04

The day and the debrief

A team on site, in the background, then a coverage report: press review, reach, messages picked up.

Frequently asked questions
about our press trip agency

A press trip invites journalists and creators to discover a brand, a product or a destination over several days. It is not a flight and a hotel: it is an editorial narrative where every moment aims at one thing, making people want to write.
Eight to fifteen guests beat thirty, with a personal follow-up for each one. We have produced confidential formats with six guests and international roll-outs with thirty.
Allow 2 to 3 months in France and 3 to 4 months abroad. The invitation goes out 6 to 8 weeks before the trip.
A press trip aims at articles and reports, with an editorial brief and embargoes. An influencer trip aims at social content, with a precise legal framework: a disclosed collaboration and a written contract. We mix both according to your goal.
Paris, Cannes and the French Riviera, Marrakech and Morocco (private riads, the Agafay desert, medina craftspeople), Venice, and elsewhere on request.
The budget depends on the destination, the length, the number of guests and the programme. We do not publish standard prices: we reply within 24 hours with an itemised, line-by-line quote.
Embargoes are written into the invitation and the media kit, and respected in the schedule. If the brand is an alcohol brand, the Loi Évin regulates communication: we check it for the invitation and the content.
We deliver a report: press review, audience, repeated messages, content produced and recommendations. A free PDF checklist sums up the 7 steps and 35 checkpoints.
The challenge

I dare you
to…

A challenge, an idea, a venue: reply within 24 hours, with a first idea.

Planning
a press trip?

A project in mind? Drop us a line: we reply fast. Dare-dare.

Concept, venue and an itemised quote.

Or directly:

contact@agence-dare-dare.fr · +33 6 81 96 93 62 · Paris · Cannes · Morocco · @agencedaredare