The vintage tennis club
Flowers: M Flora Design (@mflora.design). Photo: via Pinterest.
We book out a tennis club with period charm: clay courts, green fencing, an umpire's chair, an old scoreboard and a wooden club house. The products are laid out on the players' benches and in the changing rooms.
The venue does most of the work: it has history, colour and a code. We simply dress it in the collection's colours, from the towels to the racket covers.
The all-white dress code
"Save the date" invitation by The 9AM Social Club (@club9am_). Photo: via Pinterest.
The invitation has one rule: wear white. On arrival, each guest receives a piece from the collection to finish their look, a headband, a cap, a pair of trainers or sunglasses.
The ball boys and girls, the umpire and the welcome team wear uniforms designed for the day. The whole club speaks the same visual language, and the collection is worn before it's even presented.
The mini tournament
The heart of the launch: a mini doubles tournament, played with the products. Short matches, an umpire in the chair, ball boys and girls, a hand-turned scoreboard and commentary on the mic.
No need to be a good player: we mix press, creators and the brand's teams, play for fun and hand a trophy to the winning pair. Guests test the collection on the move, which beats any product sheet.
The club house and its lemonade
Photo: Showtime Event Group, via Pinterest.
Between matches, everyone gathers at the club house: homemade lemonade, deckchairs, rattan chairs. The scoreboard becomes the photocall, with the brand's name and the guests' names in white letters.
It's also where the brand's team meets journalists, on the terrace, racket in hand. Relaxed interviews courtside, far livelier than a presentation in a room.
Content designed for Reels
The vintage tennis look has everything it takes to shine on Reels right now: orange clay, white kit, slow-motion serves, the sound of the ball, shots of trainers on the baseline.
So we design the club like a set: angles scouted in advance, late-afternoon light, a ready-made shot list for invited creators. The result: dozens of Reels in line with your campaign, filmed in a setting that has style without a filter.
The club house after-party
Wimbledon x adidas Originals evening, July 2025. Photo: @baselineconversation, via Pinterest.
As the sun sets over the courts, a DJ sets up at the club house. Lemonades, iced teas, fairy lights, the umpire's chair turned DJ booth, and guests still dancing in their match kit.
This is the moment the brand becomes a summer memory, the one everyone will talk about when they get home.
Brands have got the message: in July 2025, adidas Originals celebrated the return of its trefoil to the court with an evening alongside Wimbledon, the DJ booth set right on the court. Sport, fashion and party, all on the same baseline.
And the gifting?
Planning & design: @bananasplitevents. Photo: via Pinterest.
We finish with a retro tennis bag: a piece from the collection, embroidered sweatbands, a tin of balls in the brand's colours and a hand-written card. The club to take home, and a gift made to be unboxed on camera.
Frequently asked questions
How do you organise a sportswear or trainer launch?
Start from how the products are used, choose a venue where guests can wear them and test them on the move, invite press and content creators, and design every space to produce images. A daytime format that runs into the evening works very well.
Why choose a sports venue for a fashion-style launch?
Because a sports club brings a strong setting, a dress code and a ready-made activity. Guests don't look at the collection: they wear it, they play, and the images tell the story of both style and performance.
What format works for influencers?
A moment to live rather than watch: a piece to wear from arrival, an activity to film, corners designed for photos and a shot list shared in advance. Add thoughtful gifting they'll want to unbox on camera.