Home Blog The brief template: 10 questions to ask yourself before calling an events agency Version française
Free tool · Template

The brief template: 10 questions to answer before calling an event agency

Agence Dare-Dare · October 2026 · Free PDF tool

The brief template: 10 questions to ask yourself before calling an events agency
In short The 10 questions behind a good brief: why, for whom, when, where, what budget, what guests should remember, the highlight, the constraints, who decides and how to measure success. With an example of a good answer for each. Free, as a PDF to fill in. Download the free PDF

A good brief fits on one page. It saves three weeks of back-and-forth, and it forces you to clarify what you actually want before talking budget and venues. Take 20 minutes, answer every question even briefly, and write "not sure yet" when that is the case: it is a useful answer, and we will turn it into a starting question.

This template works for every format: product launch, brand event, company party for your own employees, seminar, press trip, dinner.

What's inside
  1. 1. Why are you organizing this event?
  2. 2. Who is it for?
  3. 3. When, and how flexible are you?
  4. 4. Where?
  5. 5. What is the budget, and what does it include?
  6. 6. What should guests remember the next day?
  7. 7. What running order do you imagine, and what is the key moment?
  8. 8. Which constraints should we know from the start?
  9. 9. Who decides, and how fast?
  10. 10. How will you know it worked?
  11. Send us your brief
Man in a burgundy tracksuit with a briefcase crossing a lawn

Photo: via Pinterest.

A preview

1. Why are you organizing this event?

Why it matters. An event with no single objective becomes an event that pleases everyone and moves no one. The objective decides the venue, the format, the tone and what you will measure afterwards.

Example of a good answer. "Launch our new fragrance to 80 journalists and content creators, and get at least 30 posts within 7 days." Or: "Thank our 250 employees after a year of reorganization and make them want to start January together."

Your answer: ______________________________________________

Get the tool for free

Leave your details and the PDF opens straight away.

Your details are used to send you this tool and, if you tick the box, to contact you. They are kept for 3 years at most. You can access, correct or delete them by writing to contact@agence-dare-dare.fr. Privacy policy.

Thank you! Your tool is ready: open the PDF.

Our other free tools

ChecklistPlanning your company party: the free checklist (58 points)TimelineEvent planning timeline: the free template, from D-90 to D+7GuideOrganising a seminar in Morocco: the free 2027 guideKitThe press trip kit: free templates (invitation, programme, coverage tracker)Calendar2027 calendar of key dates to time your event (France and Morocco) Free tool Event carbon footprint calculator (free)